Exposed: How Savvy Marketers Are Using The Law of Consistency to Boost Sales

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Psychologists have done numerous experiments and found that all human beings are bound to be consistent.

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How is Exposed: How Savvy Marketers Are Using The Law of Consistency to Boost Sales

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People feel driven to be consistent in nearly all areas of life. Once a man makes a decision he strives to stand by it. A man will tend to be consistent in his words, deeds, attitudes, values or promises.

How can you use this to store your products online?

1. Donors find it difficult to refuse appeals once they have donated to a worthy course before. Consumers stick with brands they bought before even if they are more expensive. So give samples to ignite the law of reciprocity. Once population buy, then the law of consistency sets in.

2. When drafting a marketing message. Put the small invite first followed by bigger ones. Once man makes a small commitment he is bound to make an even bigger one. In other words start small, and build.

3. Don't try to try to disagree with current beliefs, attitudes and values. But instead build on existing commitments. This is the only way of invoking the law of consistency. For instance sell seminars to population who have attended similar seminars before. Seek donations from population who have donated in the recent past. Sell car accessories to population who have just purchased an automobile.

4. Get your online visitors involved. It could be by filling in a form, writing a request, or small quiz. Where approved make the commitment eventful and public. It is much harder to denounce commitments made in public than those made in private.

5. Consistency makes us admire public figures that have a stand. Where applicable get store influencers to endorse your products.

The law of consistency is so grand it can make you rich or poor. That why in some countries a public outline that is caught cheating on his spouse becomes disgraced. He looses the money, glamour and dignity. Why? Because he violated the law of consistency.

Do see how you can use the universal law of consistency on your online marketing activities?

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