Saturday, August 4, 2012

Socially-Responsible Pr: Have a Heart

Do you know about - Socially-Responsible Pr: Have a Heart

One of the noblest Pr strategies for associates is the creation of a partnership with a non-profit organization. It is not a new strategy -- many large corporations align themselves with the mission of a non-profit. Some even go so far as to concentrate a social goal in their mission statement; they are called socially-responsible organizations.

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What is distinct today is that this strategy is being adopted by small associates as well, together with one- and two-person shops. It doesn't have to cost a lot -- or anyone in some cases -- and the rewards are multiple. In increasing to the distinct keep provided to a worthy cause, employees feel good about their employer's benevolence and often participate. The media is more likely to cover an event or attempt that benefits the community, and consumers are more likely to patronize a business that cares about the community.

When you think about it, most habitancy keep at least one non-profit charity through their donations and/or volunteer hours. The idea of helping a charity that does good work in an area linked to your business is a natural extension of that thought.

Are you a home builder? keep the local charity that subsidizes low-cost housing. A caterer? keep the local food bank. A clothing retailer? Help cloth the homeless. A curative practitioner? build a consortium of practitioners that offers indigent health care.

Sometimes the cause is so compelling that there does not need to be a relationship with the company's business to perceive a benefit. Businesses as assorted as building contribute associates and car dealers have organized rapid response teams to keep the local efforts of the Red Cross in natural disasters and other emergencies. When times are tough, habitancy remember who helped them or their neighbors and they tell others in the community.

Have a heart. There's no joy quite like that of helping others. And when you help others through your business, not only will it help your business, it is simply the right thing to do.

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